PrivateCircle Markets
AI-Powered Fundraising & Deal-Flow Marketplace
PrivateCircle Markets is an AI-powered private market platform designed to help startups connect with investors and enable investors to discover, evaluate, and manage investment opportunities through data-driven insights.
Project Overview
Private market fundraising involves complex workflows where founders need access to relevant investors, while investors need reliable company intelligence, deal insights, and efficient ways to evaluate opportunities.
The goal was to design a platform that simplifies fundraising discovery, improves investor-founder connections, and creates a seamless journey from profile discovery to meeting completion.
- Create an efficient marketplace connecting founders and investors
- Improve investor discovery and matching experience
- Enable data-driven investment decisions
- Simplify fundraising workflows
- Provide transparency across deal progress and communication
Product Design | UX/UI Design
- Defined product features and user workflows across investor and founder journeys
- Designed high-fidelity interfaces and end-to-end product experiences
- Created user flows, wireframes, prototypes, and design systems
- Collaborated with product managers, developers, and business teams
- Conducted UX reviews and usability improvements
- Validated designs for feasibility and scalable implementation
Detailed Case Study
AI-Powered Fundraising Marketplace
Designed a marketplace experience where startups can discover investors and investors can explore fundraising opportunities.
- Investor & fundraiser profiles
- AI-powered founder matching
- Company intelligence & insights
- Deal-flow discovery & tracking
Investor Profiles & Matching
Designed investor profile experiences to help founders identify relevant investors based on investment sectors, ticket size, portfolio history, investment preferences, and location.
Fundraiser Dashboard
Created a centralized dashboard experience for founders to manage investor connections, meeting requests, deal progress, investor conversations, and fundraising activities.
Investor Dashboard
Designed investor workflows to manage startup discovery, saved opportunities, portfolio tracking, active connections, and meeting schedules.
Investor Profiles & Deal Insights
Created detailed investor and company profile experiences with structured information, investment history, sectors, keywords, and deal insights.
Meeting Scheduling Experience
Designed a complete investor-founder meeting workflow including meeting requests, time slot selection, confirmation, calendar scheduling, and completion flow.
Signup & Onboarding Experience
Redesigned onboarding to create a faster and clearer entry experience.
- Registration & company details
- Founder account completion
Designed 100+ user flows across complex fintech workflows
Delivered multiple product features and UX improvements
Improved usability across investor and founder journeys
Reduced design iteration cycles through AI-assisted workflows and rapid prototyping
Created scalable design patterns for future product expansion
Figma, Design Systems, Wireframing, Prototyping, High-Fidelity UI
Product Managers, Engineers, Business Teams
Cursor, Claude, Antigravity, AI-assisted prototyping workflows
Final Outcome
PrivateCircle Markets evolved into a comprehensive private market ecosystem enabling founders and investors to discover opportunities, build connections, manage fundraising activities, and make informed investment decisions through structured data and intelligent workflows.
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